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Swix Sport AS has signed an agreement with the owners of HardRocx to buy 100% of the company. (Oslo, 9th December 2015)

Swix Sport AS has signed an agreement with the owners of HardRocx to buy 100% of the company. (Oslo, 9th December 2015)

The deal will be effective as of January 1st 2016. By selling the company, Hard Rocx aims to ensure the company an exciting future, at Swix. For Swix, the purchase of Hard Rocx represents one step closer in making Swix a complete all-year brand.

 

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- We are pleased to have reached an agreement with the owners of Hard Rocx. We believe that Hard Rocx is the number 1 MTB-brand in Norway, with regards to both quality and performance. Hard Rocx is perhaps Norway’s leading ”Birkie”-bike. This is a perfect match for Swix, as our core customers are to be found in this segment. Our strong brand recognition, extensive knowledge of material technology (ref. Triac) and a strong distribution, fits perfectly with the unique competence that Hard Rocx possesses on MTB and their new HR Electric, says Ulf Bjerknes, CEO Swix Sport AS.

 

- We truly believe that the acquisition will lead to a very exciting future for Hard Rocx. We are pleased to have reached an agreement with Swix, and it is reassuring to have a strong owner; economically and strategically. Hard Rocx and Swix is a good match, considering both the companies’ positions towards the Birkie-segment; during winter and summer, says Steinar Liljedahl Karlsen, CEO Hard Rocx AS.

 

In 2016 Hard Rocx will appear much the same with regards to bicycles, design and the way the company is being run. From summer 2017 the Swix-name will appear on the bikes and we are already planning many exciting launches within MTB and electrical bikes.

 

- We want to maintain an exclusive distribution, making it worthwhile for our clients committing to Hard Rocx. Hard Rocx will also be launched in Sweden shortly, finishes Ulf Bjerknes.

  

For more information, please contact:

Ulf Bjerknes, CEO Swix Sport AS.  Telephone: +47 91320490. Email: u.bjerknes@swixsport.no

Steinar Liljedahl Karlsen, CEO Hard Rocx AS, Telephone: +47 90 07 08 09. Email: steinar@hardrocx.no

 

 

The Swix Sport Group is the world's leading supplier of ski wax, under the brand names Swix and Toko. The company is also a market leader in ski poles, under the brand Swix, and a major player in sports textiles, under the brands Swix, Bavac, Ulvang and Lundhags. The holding company Swix Sport AS has its main operations in Oslo and Lillehammer, Norway. Ski poles are produced by a subsidiary in Lithuania. The Norwegian subsidiary Original AS is a leader in the team wear sector in Scandinavia, through the brands Kalas and Swix. All products are distributed through subsidiaries in Sweden, Switzerland, Germany, USA,  Japan and Finland. Sales to other markets are handled by distributors. Swix Sport AS is fully owned by Ferd AS.

 

Swix Sport AS operates primarily in Oslo and Lillehammer, Norway. Our products are distributed through subsidiaries in Sweden, Germany, the United States and Japan with sales to other markets handled through distributors.

During our more than 60-year history, Swix has been one of the strongest and most recognized names in the ski industry. Swix products are one of the few Norwegian industrial products found in stores worldwide.

The company is wholly owned by Ferd Group, a leading privately-held investment company. Ferd's vision is to create lasting value and to leave clear footprints.
 
Swix Sport owns the brands Ulvang, Lundhags, Toko and Original Team Wear

Swix Sport AS operates primarily in Oslo and Lillehammer, Norway. Our products are distributed through subsidiaries in Sweden, Germany, the United States and Japan with sales to other markets handled through distributors.

During our more than 60-year history, Swix has been one of the strongest and most recognized names in the ski industry. Swix products are one of the few Norwegian industrial products found in stores worldwide.

The company is wholly owned by Ferd Group, a leading privately-held investment company. Ferd's vision is to create lasting value and to leave clear footprints.
 
Swix Sport owns the brands Ulvang, Lundhags, Toko and Original Team Wear

Swix Sport AS operates primarily in Oslo and Lillehammer, Norway. Our products are distributed through subsidiaries in Sweden, Germany, the United States and Japan with sales to other markets handled through distributors.

During our more than 60-year history, Swix has been one of the strongest and most recognized names in the ski industry. Swix products are one of the few Norwegian industrial products found in stores worldwide.

The company is wholly owned by Ferd Group, a leading privately-held investment company. Ferd's vision is to create lasting value and to leave clear footprints.
 
Swix Sport owns the brands Ulvang, Lundhags, Toko and Original Team Wear

Swix Sport AS operates primarily in Oslo and Lillehammer, Norway. Our products are distributed through subsidiaries in Sweden, Germany, the United States and Japan with sales to other markets handled through distributors.

During our more than 60-year history, Swix has been one of the strongest and most recognized names in the ski industry. Swix products are one of the few Norwegian industrial products found in stores worldwide.

The company is wholly owned by Ferd Group, a leading privately-held investment company. Ferd's vision is to create lasting value and to leave clear footprints.
 
Swix Sport owns the brands Ulvang, Lundhags, Toko and Original Team Wear

Swix Sport AS operates primarily in Oslo and Lillehammer, Norway. Our products are distributed through subsidiaries in Sweden, Germany, the United States and Japan with sales to other markets handled through distributors.

During our more than 60-year history, Swix has been one of the strongest and most recognized names in the ski industry. Swix products are one of the few Norwegian industrial products found in stores worldwide.

The company is wholly owned by Ferd Group, a leading privately-held investment company. Ferd's vision is to create lasting value and to leave clear footprints.
 
Swix Sport owns the brands Ulvang, Lundhags, Toko and Original Team Wear

Hard Rocx AS was established by Lasse Mjerskaug and Steinar Trygve Liljedahl Karlsen in 1992.  Before Hard Rocx, Lasse Mjerskaug is known from Torgersen Sport in Oslo and has a long carrier in the sports industry. Steinar Trygve Liljedahl Karlsen is the grandson of Trygve Liljedahl, whom in the mid-70’s sold his pole factory on Lillehammer to Swix.

 

Today, Hard Rocx is a leading Norwegian bicycle-brand. The focus is on premium bikes and Hard Rocx has been the leading bike in Norwegian bike marathons for several years. HR Electric was launched with great success in 2015, giving the company a favourable position in an exciting and growing market for electrical bikes.